Atelier Mayne

Rooted in place. Designed to last.

Atelier Mayne is a design studio rooted in context, culture and thoughtful craftsmanship. The identity was created to reflect the studio’s approach to design- considered, tactile and quietly refined.

The visual direction began with a moodboard built around natural materials, architectural details, warm light and earthy pigments. This translated into a muted palette of terracotta, olive, ochre and cream- colours that bring depth and warmth while maintaining a sense of calm.

At the centre of the identity is a logo system that brings together a tiger motif inspired by traditional ornamental art, a star motif drawn from architectural tile patterns, a serif wordmark and an AM monogram. Each element adds a sense of heritage, strength and spatial harmony.

From the first moodboard to the final stationery, the identity was designed to feel timeless without feeling distant. Grounded in cultural references and materiality, Atelier Mayne now has a visual language that is both distinctive and deeply its own.